#BetweenTheSheets: Champions Cup Preview
The final tour event of the season hits the ice in Olds, AB
The final slam of the 2021/22 season is upon us.
As the catch phrase for the event states, "The World's Best Battle" at the Champions Cup.
The Champions Cup began in 2016, taking place in Sherwood Park, Alberta. I was at this event and one thing I remember was the outstanding marketing job done by Heather Nedohin.
She had player cardboard cutouts scattered all over Sherwood Park promoting the event, handing out tickets and encouraging fans to take their picture with the cutout players and post on social media.
It was pure marketing genius. And something we need to see more of to #growthesport from an attendance and hype perspective.
The Champions Cup seems to have a home in Alberta over the years with the 2017, 2018 and 2021 versions all taking place in Calgary (Sidenote: Same women's champion each time, Team Homan, so #HERstory Repeating?).
Ok 2021 doesn't really count due to the #COVID19 pandemic and #IceBubble but still, it happened and it happened in Alberta.
The 2019 edition took place in Saskatoon and the 2023 edition will go back to Saskatchewan, this time in Regina.
Hmmm, maybe we can get some #Nickisms for the 2023 Champions Cup and have my brother Nick do some guest interviews? Thoughts?
Ok, getting ahead of myself. Lets focus on the 2022 edition in Olds, Alberta.